RC-APD branding
Project: Arris exhibition stand
The challenge
Design a logo for the research consortium that brings together nine South Australian-based companies from the agriculture and food sector, and nine national and international academic institutions and industry partners to develop high-value products from agricultural waste.
Our Process
This logotype required it’s own unique research focused identity that can be successfully paired with the logos of the 18 partner organisations.
In consultation with the client and stakeholders, we explored design concepts that represented the concepts of recycling and transition. Our choice of colours that shift and shapes that convey movement, are both modern and familiar.
The resulting design illustrates agricultural waste that would otherwise be discarded, transformed into viable new products.
Results
We’re able to extend the graphics broadly and brand callateral used by the research group to pull up banners, acedemic posters as well as the website.
In particular, the researchers in the group are able to utilise templates we have provided to prepare their acedemic posters for research conferences. This provides a cohesive and bold exhibition.
