Anglican parish branding
Project: Logo for the Anglican Church in Portland, Heywood & Tyrendarra
The challenge
Design a logo for the Anglican Parish of Lower Glenelg. The client was keen for us to conceptualise the unity of the three churches in the parish.
Provide a unique brandmark that is modern and friendly, that can be used in print, signage and digitally.
Our Process
In consultation with the client we learned about the history and rich culture of the parish. We discovered that one of the churches has a 100 year old olive tree planted near the front door. It was brought as a seedling from the Garden of Gethsemane.
The logo we designed represents each of the three churches in the parish with an olive branch. The symbolism of the olive branch is an offer of peace and extends back to biblical times, the ancient Romans and Greek mythology.
Results
The resulting design graphically unifies the parish while offering a flexible logo that can be adapted to be used in all four liturgical colours.
It has been enthusiastically embrased by the community with comments like, “We’re loving the versatility of our new logo. We are currently in the season of Lent – a time of renewal. The liturgical colour for Lent is purple.”
